Loro Piana

Italian textile company and fashion house in Quarona, known for cashmere, vicuña and the finest wool cloths.

The Loro Piana family traded in wool in Piedmont as early as the 19th century, and Pietro Loro Piana founded the company in Quarona in 1924. The firm wove woollen cloth for tailors and fashion houses.

Under Sergio and Pier Luigi Loro Piana the company moved into clothing and accessories and became a symbol of discreet luxury. It has worked to protect the vicuña in the Andes. Loro Piana has been part of LVMH since 2013.

Discreet labels without visible logos and cloths such as Baby Cashmere and vicuña.

The Open Walk loafer with its soft sole.