Pandora

Danish jewellery maker that turned the charm bracelet with interchangeable charms into a mass product.

Per Enevoldsen and his wife Winnie started Pandora in Copenhagen as a jewellery shop. The charm bracelet, to which customers buy and add charms, was a great success from 2000.

Pandora makes its jewellery in its own factories in Thailand and has become one of the world's largest jewellery makers.