Puma
German sportswear company in Herzogenaurach, known for football and street shoes.
Rudolf Dassler founded Puma in 1948 after a quarrel with his brother Adolf, who started Adidas. The two companies are in the same town, Herzogenaurach.
Puma made football boots used by great players and shoes such as the Suede, which became part of the look of hip-hop and street fashion.
The leaping puma as a mark on the side.
The formstrip, a curving band on the side of the shoe.