Rapala
Finnish company, known for fishing lures made of balsa.
Lauri Rapala began to make wooden lures in Finland in the 1930s. The company grew after Life magazine wrote about him in 1962, and exports took off in the 1960s.
Rapala has made balsa wobblers for more than eighty years. The company has become the world’s largest maker of fishing lures and owns several other fishing brands.
The Rapala name on the side of the fish.
The thin plastic lip and the three treble hooks.