Smeg

Italian appliance maker in Guastalla; the 1950s-style refrigerators of 1997 made the brand famous.

Vittorio Bertazzoni founded the company in Guastalla in Emilia-Romagna, and the name comes from Smalterie Metallurgiche Emiliane Guastalla, enamelling works. The company made cookers and then other appliances.

The FAB28 refrigerator of 1997, with rounded forms and strong colours in 1950s style, made Smeg famous. The company is still owned by the Bertazzoni family and has worked with architects such as Renzo Piano.

Rounded forms, strong colours and a chrome logo.