Novecento and Rationalism

Gio Ponti, the Milan Triennale, Futurist graphics and Bialetti's coffee maker.

Gio Ponti was artistic director of the porcelain factory Richard-Ginori in 1923–1930 and founded the magazine Domus in 1928. The biennial of decorative arts that started in Monza in 1923 moved to Milan in 1933 as the Triennale.

Venini was founded in 1921, and Carlo Scarpa renewed Murano glass there in the 1930s. The Futurist Fortunato Depero designed the Campari Soda bottle in 1932, and Bialetti's Moka arrived in 1933.