More beautiful everyday things and Swedish Grace
Artists were hired by industry, and Swedish glass and porcelain became internationally known for an elegant, classical style.
The Home Exhibition at Liljevalchs in 1917 and Gregor Paulsson's More Beautiful Everyday Things of 1919 set the programme: artists were to work in the factories so that everyone had access to well-designed objects. Orrefors hired Simon Gate and Edward Hald, Gustavsberg Wilhelm Kåge.
The result was shown in Paris in 1925 and called Swedish Grace: engraved glass with figures from antiquity, slender furniture and silver with classical details. Estrid Ericson founded Svenskt Tenn in 1924.