Maurin Quina
A green devil drinking from a bottle against a black ground, for a liqueur.
Cappiello made the poster for the liqueur Maurin Quina. His idea was that the image should have a large, surprising figure on a plain ground that can be seen from far away.
The method changed poster art: he broke with the dense, decorated compositions and let the figure itself do the advertising. It is counted as the beginning of the modern advertising poster.
Materials: Colour lithograph on paper
Manufacture: Printed as a colour lithograph in Paris in 1906.
The green, swollen figure.
The black ground that makes the colours glow.
The bottle in his hand.