Fat face
Extremely heavy romans for posters and advertisements, developed in London foundries around 1810.
Fat face shows how the advertising of industrial society demanded new letters. The types filled posters and tickets in the 19th century. Examples are in the St Bride Library and the Victoria and Albert Museum.
Materials: Lead-alloy or wood types
Manufacture: The modern roman was made heavier and heavier until the thick stems almost filled the letter.
The huge stems against hairline thin strokes.
The letters are made to be seen from afar, not for running text.