Franklin Gothic
A strong American grotesque for headlines and advertising, named after Benjamin Franklin.
Franklin Gothic became the American newspaper headline type of the 20th century. It shows the warm, slightly uneven character of the early grotesque. Specimen books are in the Smithsonian and the Library of Congress.
Materials: Lead-alloy types
Manufacture: Drawn for American Type Founders and produced in many sizes; cut with pantographic machines.
The slightly uneven strokes – heavier in the stems than in the curves.
The two-storey g and the compact, dark overall effect.