Helvetica
The typeface of the neutral sans serif, found on signs all over the world.
Max Miedinger and Eduard Hoffmann developed the typeface in 1957 as Neue Haas Grotesk. Three years later it was renamed Helvetica, Latin for Swiss, to be sold internationally.
It suited the Swiss typography's ideals of order and clarity and became one of the most used typefaces in the world. Here it is shown only as our own drawing.
Materials: Originally cast metal type
Manufacture: Issued by the Haas'sche Schriftgiesserei in 1957 and by Stempel and Linotype from 1960.
The ends of the strokes are horizontal, as in a, c and s.
The straight leg of the R.
Tight spacing between the letters and a large x-height.