I ♥ NY
Milton Glaser’s logo of 1977 for New York State’s tourism campaign – a heart instead of a word.
In 1977 New York State launched a tourism campaign while the city was in financial crisis. Milton Glaser made the logo without fee and, by his own account, sketched it in a taxi.
It has been copied in countless variants for other cities and places. It is protected as a trademark, so only a drawing is shown.
Materials: Print on posters, clothing and souvenirs
Manufacture: Sketched on an envelope and printed in countless variants.
A red heart between the letters.
A rounded, heavy slab-serif type.
Two lines stacked in a square.