Le Thermogène
A small pierrot spitting fire from a packet of heat-giving wadding – advertising as one memorable sign.
Cappiello’s poster for a warming cotton wadding became a textbook example of modern advertising. The figure was used by the brand for decades. Copies are in the Musée des Arts Décoratifs and the Bibliothèque Forney in Paris.
Materials: Colour lithograph on paper
Manufacture: A light figure on a dark ground, printed in few colours to be seen from afar.
The light figure against black – it shines out from the wall.
The image says nothing about the product; it is only meant to stick in the mind.