Citroën
André Citroën’s car factory in Paris; the Traction Avant (1934), 2CV (1948) and DS (1955) were innovative in technology and form.
André Citroën made gears with chevron teeth and shells during the First World War before building cars on the Quai de Javel in Paris. He was a pioneer of advertising, with his name in lights on the Eiffel Tower among other things.
The Traction Avant had front-wheel drive and a monocoque body, the 2CV was a simple car for the countryside and the DS with hydropneumatic suspension became an icon. Flaminio Bertoni designed them all. Citroën was bought by Michelin in 1934 and has been in the same group as Peugeot since 1976.
The double chevrons in the emblem, taken from herringbone gears.