Der Film
Josef Müller-Brockmann’s poster of 1960 – grid, grotesque and black space, the Swiss Style at its purest.
Josef Müller-Brockmann in Zurich was one of the leaders of the Swiss, or International, Style. His posters for concerts and exhibitions were based on grids and mathematical proportions.
His book on grid systems in graphic design of 1981 is still used in teaching. The poster is protected, so only a drawing is shown.
Materials: Letterpress or offset on paper
Manufacture: Printed in Zurich for an exhibition at the Kunstgewerbemuseum.
A strict grid and ranged-left text.
Grotesque type in a few sizes.
Plenty of empty space and few colours.