Hermann Scherrer
An elegant rider in a checked jacket – Hohlwein’s poster for a Munich tailor.
Hohlwein’s posters for the tailor Scherrer made him known across Europe. They show Munich’s Plakatstil with large fields of colour. Copies are in Die Neue Sammlung in Munich and MoMA.
Materials: Colour lithograph on paper
Manufacture: Areas of pattern and flat colour drawn with sharp edges, without outlines.
The pattern of the cloth carrying the whole image – almost no lines.
The strong sunlight dividing the figure into light and shade.